Frequently Asked Questions
- Facebook ads are 100% worth it if you want to use Facebook to reach a wider audience, generate new customers, and convert more customers.
- It is the third most visited website in the world after only Google and YouTube. If someone is online, they will probably go to Facebook. If they don’t, they will probably switch over to Instagram, which is owned by – you guessed it – Facebook (or Meta, if you follow).
- The reach that Facebook provides to advertisers is unparalleled and is likely to remain that way for a long time.
- Impossible! Marketing has not changed. You need to make some adjustments, but the basics of marketing remain the same (which is how we always build our campaigns).
- So far, Facebook is one of the least expensive providers of ad space. This allows you to reach the same number of people at a fraction of the cost of Google and Facebook ads, giving you the opportunity to reach your audience at any part of your customer journey, a long-term benefit for your business can offer.
- More than 1.9 billion people use Facebook daily, and more than 30 million companies have active Pages.
- Facebook ads are designed to help businesses reach the right people with the right message.
- As a Facebook advertiser, you can create campaigns to achieve specific business goals, such as getting people to click on your website or purchase a product.
- The Facebook advertising platform allows you to be highly specific in targeting your ad with advanced ad creative capabilities so you can create compelling ads.
- When people are on Facebook or Instagram, they may see your ad based on several targeting factors. You can also track certain actions taken by the people associated with your ad so you can optimize your campaigns to get the best results.
- The basic elements that make up the advertising campaign:
- Ad design: Ad image and text that shares your message with your ideal audience
- Targeting: the audience you are targeting with your ad
- Position: The place where the ad appears
- Bid: The amount you want to pay so that customers can see your ad and take the required action
- Budget: The amount you want to spend on your advertising campaign
- Schedule: The length of time your ad will be shown
Personalization: What you want the algorithm to see
- It highly depends on your marketing system and your goals with advertisements.
- First, you need a strong marketing system that includes a product people want, an attractive offer, a funnel that converts people, and a follow-up system for those who want to buy right away. They are not ready for that.
- Below are the best types of advertising campaigns for different business objectives
- Brand awareness: campaign reach, traffic, or video views. It allows you to search for your business at a low cost.
- Email List Growth: Optimized conversion campaigns are better for potential customers. This tells the algorithm to “find” people who are likely to join your email list.
Sales: Optimized conversion campaign for purchases. While this seems like the most ideal thing to start with, it’s more expensive, which is why many people start out with other campaigns and work their way up over time.
It is strategically designed ads. You need to know your ideal audience in-depth and get a product they want. Then you need to devise marketing messages and visuals that will attract the right people. You also want to target specifically with Facebook’s Audience Tool. Finally, you need to know how to test, track, and optimize your campaigns to achieve the best results over time.
- Location: Reach people by country, state, province, current city or zip code
- Age & Gender: Limit your audience by age and gender
- Language: Target your ads to specific languages
- Behaviour: Reach people based on their buying behavior or intent, device usage, and more
- Connections: Access people connected to your Facebook Business Page, app, event, or friends
- Sharing: Target people who interact with your social media or watch your videos
- Custom Audiences: Build your ideal audience using pixels, email addresses, and phone numbers
- Similar audiences: Reach people who are similar to your audience (your audience)
- Interests: Facebook allows you to select your audience’s interests as a targeting option so you can find new people based on the things they’ve shown interest in
There can be many reasons why your ad may be disapproved. Facebook will give you an error message when your ad is disapproved, be sure to check it out and see specific details of what you might need to edit to get your ad approved.
One of the most common reasons why your ad may be disapproved is because of a long list of prohibited and restricted content in Facebook’s policies. Restricted content is allowed but you must often follow certain rules depending on your local location. Restricted content is never allowed on Facebook.
Anyone can run their own Facebook ads, but that was before the iOS update. Now it takes a specific type of people to see great results in displaying ads for you, so having some sort of support is highly recommended when it comes to running Facebook and Instagram ads.
You can run both Facebook and Instagram ads from the same Facebook Ads Manager platform. When creating your ads, select the Instagram placement at the ad group level and your ads will appear on both platforms (and Instagram only if you prefer).
It’s a good idea to test ads on both Facebook and Instagram for the following reason:
Better distribution: The algorithm works better with more people to choose from (as long as your targeting and advertising are strategic.)
- Are you willing to learn and have patience?
- Are you ok to detect technical problems?
- Do you want to write a converting copy or create a digital photo and video?
- Do you enjoy doing it?
If you answered yes to any of these questions, try playing it yourself!
Ads can take 10-15 hours per week and take a lot of building, testing, tracking, and analysis. It is a continuous process. If you’re a busy business owner, it makes sense to outsource your ads, but if you have a limited budget and have the time, you can try running ads yourself.