Frequently Asked Questions
The world has become social. In fact, 30% of all time (and counting) spent online is devoted to social media. If you want to be in front of people, then social media is one way for this. Whether you’re interested in brand awareness, sponsored content, or a combination of the two, we can help!
The short answer is to wait. While Facebook is a great starting point, we like to get to know each customer on an individual basis. Because each brand is unique, deciding which platform you spend time on depends on factors such as where your audience is located, the products and/or services your business offers, and the goals you achieve what we want to do.
On most platforms, it’s best to post at least twice a week, but there are exceptions to some social media. Twitter and Pinterest can be more frequent if your team has the time and content to post. At Blue Compass, we post on Twitter every day, whether it’s via social media for a blog, an office event, or related curate content. Using Snapchat, Facebook, and Instagram Stories is another great way to stay on top of your interests. Stories only last for 24 hours, so you have the opportunity to create a sense of urgency and uniqueness without overdoing your content.
A post is a content that you share on social media for your followers to see naturally. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Since most social media algorithms limit the number of followers who naturally see your business content, we recommend promoting important or relevant posts to ensure that more people see them. Another great indicator of promoting a post is a good performance from an organic point of view. If he does well on his own, putting money behind him will increase his reach.
Ads are called by different names on most social channels, but in the end, they serve the same purpose. On each platform, you can set up an ad directly from the post to increase engagement, or set up a more advanced ad through a social channel advertising platform.
It’s hard to tell the exact number of what your social media marketing budget should be, but there are some limitations on some platforms. For example, you must spend at least Rs. 100 every day that you advertise on Facebook. We don’t put advertising spend behind everything we release on social channels, but when we do, we pay at least Rs. 250 behind our content. Obviously, the extra expense will get you more results, but a little can go a long way. We recommend that you start with a low budget and test ads to see what works best for your brand.
In the world of social media, you get what you give. It is important to regularly share industry-related content, “real-time” images, and even user-generated content. At the end of the day, social media is a social network. Interacting with other brands and social audiences from a stylish perspective shows people that you are more than just a brand – you are a person just like them.
Yes! YouTube is growing in popularity as the video has become the norm. Also, it is the second-largest search engine after Google, so companies should not ignore it. YouTube is another platform that attracts a wide audience between the ages of 18-49.
About 85% of Facebook videos are watched without audio, so adding captions to your videos is definitely worth your time. The subtitles and annotations feature allows people to follow and watch your content anytime, anywhere.